Why using an agent is best practice

Andrew Collins

Sales & Relations Manager, Commercial

January 16, 2025

Mackay news

Why You Should Use a Real Estate Agent When Selling Your Property

The real estate market is bustling with activity as we come back from Christmas, and with southern investors still in the market and strong buyer demand, it's an ideal time to sell. However, choosing how to sell your property is just as important as deciding when to sell it. Here’s why working with an experienced real estate agent can make all the difference:

1. Maximizing Your Sale Price

One of the greatest advantages of using an agent is their ability to achieve a higher sale price for your property. While selling privately might seem appealing, it can often leave money on the table. For example:

- Properties listed at $420,000 with us have sold for $450,000 or even $470,000.

- This is because our large database and extensive network allow us to attract multiple buyers, creating competition that drives up the price.

The result? Even after paying the agent’s fee, you’re likely to walk away with more money than you would in a private sale.

2. Unmatched Market Reach

Real estate agents have the tools, resources, and reach to connect with buyers far beyond what most private sellers can achieve.

- Our marketing campaigns target not only local buyers but also interstate investors, especially those from the south, who are eager to buy into the market.

- Our connections in the community and access to platforms like real estate websites, social media, and email campaigns ensure your property gets maximum exposure.

3. Creating Buyer Competition

Supply and demand is the cornerstone of real estate, and with our ability to bring in multiple buyers, we can generate healthy competition for your property. In some cases, we’ve had up to 10 buyers competing for a single property, resulting in higher offers as buyers outbid one another. This is something that private sellers often can’t replicate.

4. Expertise and Negotiation Skills

Selling a home isn’t just about putting up a listing and waiting for offers to roll in. Agents bring:

- Professional negotiation skills to ensure you get the best possible deal.

- Expertise in pricing your property to attract serious buyers while ensuring you don’t undervalue your home.

- Knowledge of the local market trends to guide you through every step of the selling process.

5. Reducing Stress and Complexity

Selling a property privately may seem straightforward, but it can quickly become overwhelming. An agent can help you navigate:

- Legal paperwork and compliance requirements.

- Handling buyer inquiries and scheduling inspections.

- Ensuring that the entire transaction is seamless and stress-free.

6. Avoiding the Risk of Underselling

Without the knowledge and experience of an agent, how do you know you’re getting the best price for your property? It’s easy to undervalue your home or accept the first offer that comes along. By working with an agent, you can feel confident knowing you’re getting the best possible price—often tens of thousands more than you might achieve on your own.

The Bottom Line

While selling privately might seem like a cost-saving option, it can come with complexities and risks that outweigh the savings. By choosing an experienced agent, you’re not just paying for a service—you’re investing in a partner who will work tirelessly to maximize your return.

If you’re thinking of selling, we’d love to help you achieve the best result for your property. Get in touch with us today to discuss how we can make the process simple, stress-free, and highly rewarding.

Give us a call on 07-4957-7424 or click this link and fill out the form so we can get in touch.

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